DESTINATION PYRO
LAUNCH STRATEGY
CINEMATIC TRAILER
SOCIAL HYPE
FULL MARKETING CREATIVE
Launching the
next generation
of Star Citizen
Our creative launch plan for 4.0 was built around a single, unified narrative: our vision has been made a reality. We wove together the long-anticipated debut of the Pyro system and the first implementation of server meshing into a coherent story about beauty, danger, and possibility.
Through cinematic trailers, immersive in-world storytelling and real gameplay capture, we showcased the wild, untamed landscapes of Pyro, contrasting its harsh lawlessness with breathtaking natural beauty, while introducing players to the technical leap of server meshing not as a feature, but as a feeling: freedom, scale, and true persistence.
This was more than an update; it was the beginning of a new era in Star Citizen whilst honouring our original promise to our players.
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Despite shifting development milestones, we carefully crafted and curated social teases to maintain excitement and momentum in the lead-up to release. Each drop was designed to offer just enough intrigue, whether it was a glimpse of a new feature, a striking environment, or a hint at gameplay potential, to spark conversation and fuel speculation. These moments kept the community engaged and energised, even as timelines evolved.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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At the launch of Alpha 4.0 (released December 2024), we generated approximately $2 million in ship sales on day one.
The 4.0 launch itself was the start of a record-breaking quarter, with Q1 2025 marking the highest revenue in the game’s history to date.
